In 2003, the birth of the first true qualities. A time bar industry surging, just a few years, qualities to become China's only up to imitate the country, leading the industry trend, innovative industry pattern of large chain bar. Wherever he went, qualities upgrade drive the local entertainment industry, the formation of the "nature" economic circle, its development engine power comparable to non-general bar!
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Starting from the first store, the qualities of continuous expansion, all the way Kaijiangtuotu lose ground, singing advancing now has to Guangzhou, Shenzhen, Chongqing, Chengdu, Nanjing, Wuxi, Changsha, Wuhan, Liuzhou, Guiyang, Kunming, Nanchang, Zhengzhou , Chenzhou, Yangzhou, Changzhou, Zhuzhou, Haikou, Dalian, Xi'an, Jinan, more than 30 shops, covering southern, central, southwest, east, northeast, and northwest of the strategic layout, and actively expand to North China and overseas.

Advocated the bar "pure" qualities of the face of adverse temptation prevalent in the industry, the qualities of perseverance to stick with this credo. The true colors firmly believe that culture can be long-lasting. In its expansion process, focusing on the integration of the true nature of culture and urban culture, music, space decorative qualities of unique advantages elements, building belonging to the true nature of each city is lit each
The city's entertainment life.

Music is the core of the true nature of the "engine". Qualities of advocacy music originality, relying on their own team of professional music creation across the country, the establishment of the Music Factory, build a stock of the true nature of the music library, and laid a solid foundation to build true colors Features Music advantages. At the same time, the true nature of actively build singer and DJ team, until now, the true nature of the most influential singer has signed up more than 100, including more than 50 of the top DJ performance qualities of Resident.

 

Space decorative qualities of the other big advantage. Large number of outstanding the space construction experts gathered qualities of 30 experts and designers, adhering to the SOHO district of England gorgeous, elegant, classic aristocratic qualities, followed SOHO district of New York personality, avant-garde, artistic style, delve into the ergonomic and around the wrought iron and wooden elements, research and development, creation of a classical simplicity, time eternal space decorative Series. The qualities of decoration, creating a bar industry in an era of style.

The true nature of China's most state-of-the-art lighting, sound system, 28 kinds of lighting dispatched a model, 15 standard audio combination; built according to potential projection screen TV wall qualities of music performance and space décor fit, creating a dazzle Korea and pure, diverse trend space atmosphere.

In addition, the true nature of the establishment of a complete modular, standardized, process-oriented service BI and customer management system services to implement all aspects of the entertainment business, the business of entertainment, each into the true nature of real-life experience to the qualities of charm .

Qualities of successful operation, has attracted wide attention from well-known enterprises at home and abroad. In 2003, true color, has formed a strategic partnership with the world's two leading wine group; May 2009, signed a cooperation agreement with the well-known EQ LP, in cooperation with well-known Hong Kong, Macao and Taiwan KTV operations team official involved in the KTV areas, the creation of a brand new KTV brand; 2010, with Hong Kong Gold Typhoon signed a cooperation agreement, strengthening the strength of the performing brokerage. In addition, true color, and actively create their own industrial chain has to cooperate with the well-known restaurant management company, the high-end wine industry, the application software system technology companies, interior decoration design company into a strong impetus for the development of true colors.